World-leading habit, focus, and distraction expertise with Nir Eyal—spoken quotes, CEO tools, and detail-rich strategies.
Key Insights
Nir Eyal delivers: “90% of distraction is from within.” Procrastination, ADHD, and distraction all start inside. Real change requires self-awareness, tangible habits like the “10-minute rule,” and intentional environment design for CEOs and teams.
Nir Eyal delivers: “90% of distraction is from within.” Procrastination, ADHD, and distraction all start inside. Real change requires self-awareness, tangible habits like the “10-minute rule,” and intentional environment design for CEOs and teams.
Direct Quotes & CEO Action Patterns
“90% of the time that we get distracted it’s not because of what’s happening outside of us, it’s because of what’s happening inside of us.”
“Regret sucks. I don’t want to look back on my life with regret… The skill of the 21st century is to be indistractable.”
“ADHD is real but it’s neurodiversity, not a defect. Skills before pills. Tools and mindset first, before relying on medication.”
4-Step Indistractable Model for Habits & Focus
- 1) Master Internal Triggers: “Time management is pain management. Journaling emotions is the first step.”
- 2) 10-Minute Rule: “You can give in to any distraction… but not right now. In 10 minutes.” (Urges are like waves—surf the urge.)
- 3) Timeboxing for Deep Work: “Plan the time, not the output. Sitting in your scheduled work slot—even if doing nothing—is still massive progress.”
- 4) Hack Back External Triggers: “Kill pings—mute notifications, use visual signs for colleagues, protect your deep work zones.”
- 5) Precommitment Pacts: “Internet timers, boundary rules—add friction to stop mid-track distraction detours.”
CEO/Team Scaling—How Leaders Apply It
- Show/share focus times, minimize meetings and chat interruptions, routinely sync team priorities
- Build micro-progress (10-min rule, milestone rewards) into team routines for immediate wins
- Tie job priorities to intrinsic motivation and value for sustainable growth
“To-do lists are garbage compared to timeboxing! It’s not about ‘finishing,’ it’s about protecting blocks for real work.”
“The true leader crafts their team’s focus environment and empowers self-awareness for exponential productivity.”
Q&A: Application & Real Video Quotes
Q: ADHD/distraction—Behavior vs. Medication?
“ADHD is neurodiversity. Medication is last-resort; lasting change comes from behavior, routines, and environment.”
Q: Stopping Procrastination Instantly?
“The ten-minute rule—delay the urge, don’t suppress it. You gain agency not by saying ‘no,’ but by saying ‘not yet.'”
Q: What’s the key to leader/founder focus?
“Visible priorities, synced focus times, and tying all to motivation—this builds indistractable leadership power.”
Conclusion—Indistractable Growth for Leaders/Teams
“Distraction = pain avoidance. Self-awareness and micro-delays lead to real focus and leadership.”